Friday, January 21, 2011

This Is Not An Energy Converter

This makes hot, crispy bread. (Image, courtesy of Zalgon.)

Lurking on the Gnome marketing list, and seeing some of the silliness going on, I'm reminded of one of the things which people regularly seem to misapprehend about what they're doing. Maybe they're unclear on their goals.

I'd thought marketing was about "getting new people to at least try out what you're offering", but a lot of what I see still seems to be more about "getting the people already using what you're offering to feel validated about the choice they've made" ("Made of inspiration, made of easy"? Really?)

That, and the rant I witnessed this morning, about how the "i" in everything made by Apple stood for "idiot"—under completely mistaken circumstances, as it happened—encouraged me to write a posting about what Apple is really selling, and why they sell a bunch of it.
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